Meet the Team: The People Who Power Every Musico Concert
Introduction
Victory is always shared.
People who work behind the scenes are the reason every concert comes to life. This light, music, and energy people witness on stage made possible by the large dedicated group of people. This includes those responsible for the event’s lighting, logistics, artist support, public relations, digital partners, and many other departments.
This is just a way to show gratitude towards all those hardworking people, whose dedication went unnoticed but still makes Musico India’s event memorable to audiences.
The sound and Acoustic team
Every auditory experience the audience hears is a result of careful work done long before the first note played.
The sound team will collaborate with the music director to closely determine how the audience will experience the concert. The Music director acts as a center point to determine the sound of performance. The music director will communicate the requirements to the sound team, and the team will fulfil all the requirements on stage. This includes speaker placement, sound balance, equipment setup, periodic checks throughout the rehearsals and concerts.
Often their work starts with a long discussion, testing options and making necessary adjustments until both teams are satisfied with their work. The team makes sure that music reaches the audience in its authentic form by adjusting the sound.
The team remain alert during the concert and poised to correct any problem. They are committed to making sure everyone in the room has a great time.
The Logistics Crew
It’s not just the music that keeps you moving.
The logistics team keeps the concert moving from beginning to end. And behind all the bulk shipping, there’s Brownpost, a reliable logistics partner with Musico India.
They manage to move all lights, stage materials, and technical equipment at the venue as per the schedule. They began before the audience arrived and continued until everything was packed.
The Brownpost team is an expert in coordinating tasks and keeping the work aligned with the event within the strict time constraints. Even under the tremendous pressure, they manage to incorporate last-minute changes, resolve the issue immediately, and keep a consistent workflow.
Brownpost’s quick coordination and organised process play a major role to keep the Musico India concert running smoothly without any disruption.
Digital partner
Living in the digital era, a concert will reach far beyond the location when harnessed the power of digital media.
The whole digital aspect of the concert was managed by Drig Digital. The Team of Drig Digital specialised in online promotion through their various services like social media marketing, performance marketing and many more. The core team constantly updates, provides clear messaging, and promotes prompt collaboration, which contributes to raising the concert’s visibility.
Their experience in digital strategy proves valuable at crucial times, specifically when the information is needed to reach the audience.They handled platform updates, ad planning, and content flow, helping the event stay visible and consistent across online channels.
With the help of Drig Digital, the concerts planned so far have been able to tap into the right audience at the right time. Musio India appreciates their hard work, keen attention to detail and their ability to rapidly adapt to the evolving digital requirements during the event. Their contribution gave the event a stronger foundation and allowed it to reach a wider audience.
Public relations and People management
For Public relations and people management, Musico India collaborates with 7P Brand and Events. The team has strong experience in handling scaled events and was able to facilitate many growing activities. With years of event management experience, it was easy for them to handle several offline activities. Apart from offline activity, they also support Musico India with crowd management, guest coordination, and communicating with different teams at the venue.
The organization has trained the workforce and management who know how to handle pressure during hectic times. Their experience with the planning was helpful to maintain order and make sure each aspect of offline marketing worked correctly.
Public relations and people management teams add a lot of support to the performance, and Musico India really appreciates them for that. The overall concert experience was enhanced remarkably by the 7P Brand and Events team because of their professionalism, intelligent approach to problem solving and consistent hard-work.
A bridge between the Artist and Event: Artist Relations
One of the most tedious parts of concert management is apparently people management.
Every point of contact between the music director and artist is managed by the public relations team of Musico India. They establish contact, organise the schedule and also take care of pre-event organization. The team will make sure that artists have everything they require and maintain effective communication.
The planning phase of the event usually begins months in advance. Accordingly, the team will get ready with the photoshoot, which includes the collection of photos, videos and other creative requirements.
The team will clear the location, keep it ready to shoot, schedule a proper location and set it in costume. Additionally, the team makes sure that artists feel supported both on and behind the stage. Right from planning to the last-minute demand, it is Musico India which double-checks that the event is running on the right track.
A team united by Music
Each concert is dependent on the team’s ability to work in harmony with one another. It is an integrated and holistic system comprising people management, artist relations, public relations, digital and logistic partners, and a sound team, which makes it run. Even though each department functions differently, their activity is reinforced in the concert.
Despite the best efforts, there are always a few surprises on the day of the event. During this difficult time, the team steps up, and the entire department communicates information faster and works together to address the issue. Even under pressure, the team holds everything in place.
This team is the reason that every concert succeeded. Every team plays a role efficiently, and it reflects on the final audience’s experience. Which makes everyone’s hard work worth working for.
Conclusion
The success of a concert depends on every team in the background working with one purpose. The sound team collaborates with the music director to control how the audience hears every moment, remaining vigilant throughout the show. The logistics team, under the guidance of Brownpost, keeps all equipment flowing back and forth with speed but care, even when late changes need to be made. Drig Digital complements the concert’s online presence with thoughtful and regular social media promotions. The PR team from 7P Brand and Events, with their knowledge of people management and on-ground execution, ensure the smooth running of the event. The relations team are in direct communication with the artists and help them through all of this.
All of these teams fit as a part of the system. The combined effort of the entire team makes the concert successful.
