Putting together a large-scale musical celebration like “Ilaiyaraaja 50 – Live in Concert” is a step-by-step journey. one that begins long before a single light hits the stage. It all begins with a brainstorming session where all team members come together – inclusive of the creative director, the operations team, the marketing team, and the performance marketing team. These early conversations helped mould the concept, ensuring that it is not only significant but it is also feasible to achieve from every perspective. The “Music for Meals” initiative, defining what makes the event unique, and making sure the concept genuinely honours the Maestro, are all areas where the core vision has taken shape.

The next step is to formally contact Maestro Ilaiyaraaja, his team, and the accompanying musicians to confirm their participation after the core strategy has been established. Only with their confirmation, the next stage of planning will take place, which includes selecting a location that can accommodate the scale, assessing capacities, and scheduling the date.

The third stage of the process is where the production process begins, soon after the location is decided. And with the leadership of Harish Raghav – Founder Musico India, who has more than 8 years of field experience as a show director for more than 10 major events, the delegation of the roles & responsibilities of the team will take place. Under his headship, the team instantly starts mapping everything out: stage design, sound engineering, lighting plans, and the technical logistics required to make a concert of this scale come to life. Every component not only satisfies industry requirements but also aims to improve the audience’s overall experience. Finally, District by Zomato, a trustworthy ticketing partner, has joined forces to simplify ticket categories and guarantee a simple, hassle-free booking experience for all.